Worldscreen - MTV Networks Takes Logo to Latin America

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MTV Networks Takes Logo to Latin America

MIAMI, October 31: MTV Networks has announced its first international deal on the gay and lesbian service Logo TV, with the channel set to launch on a pay-per-view basis as a six-hour programming block in Mexico and Brazil.

Logo TV is the first general entertainment service in Latin America to target the lesbian, gay, bisexual and transgender community. The pay-per-view service will target 25-49 year-olds and will launch on November 4 in Mexico and on November 18 in Brazil.

Pierluigi Gazzolo, the managing director of MTV Networks Latin America, noted, ³We¹re really proud and excited to be the first MTVN operation outside the U.S. to launch such an innovative service as Logo TV. This is an incredible opportunity to serve an audience that is currently underserved, while further strengthening our presence in the region. Logo TV reinforces our strategic goals of growing the MTVN brands in Latin America by providing quality content to a variety of age demographics, as well as specific interests.²

Bill Roedy, the president of MTV Networks International and vice- chairman of MTV Networks, added, ³This launch reflects MTV Networks Latin America's commitment and passion for creating a broad portfolio of channels with the focus and long-term vision that ensures the success of our ventures in the region. Logo TV is a tremendous new addition to our family of brands as we continue to super serve our diverse niche audiences around the world with groundbreaking content."

Logo TV in Latin America is a six-hour programming block delivered through different pay-per-view formats via Sky Mexico and Sky Brazil. The programming blocks will be renewed on a weekly basis with new series episodes, movies and specials. MTV Networks Latin America is also in discussions with other pay TV operators in the region.

³Launching Logo TV in Latin America is further proof that an entertainment network for the LGBT audience can be a real and viable business,² said Brian Graden, the president of entertainment at MTV Networks Music Group, and president of Logo in the U.S. ³Creatively, Logo TV will fill a niche similar to the U.S. channel by giving viewers an entertainment destination on television where they can see themselves authentically portrayed in a range of diverse, quality programming.²